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Faqs

You Need to Know these!

SEO Frequently Asked Questions

General SEO Questions

What is SEO?

SEO stands for ‘search engine optimisation’ and is the process of making a website appear higher on the organic search engine results page. Basically, it means making your website more visible than the competition.

How do the search engines rank my site?

Search engines use equations called algorithms to determine which sites are most relevant to the search. The algorithm takes into account several complex factors when establishing positions. Two primary factors are the quality of other websites that are linking back to your website and the topic the search engine believes the page is about, based on the content.

How long does SEO last?

A lot of people talk about SEO as if it ends. SEO is ongoing, it is not a one-off project. If you are sitting in the 6th position for a popular search term, that’s great. However, there are hundreds of sites above and below you who want to push you down the ladder. An SEO campaign works to constantly monitor and maintain rankings, responding to fluctuations.

Why don’t my rankings match what my SEO reports tell me?

Every search is personalised. You and your neighbour may see different results to one another, even though you are searching from a similar location. Ultimately, you will never see the exact same results as another searcher. Search engines do their best to give you results that match what you are looking for, and they take into account your search history to contextualise your query.

Why are my rankings different on my mobile compared to my home computer?

As mentioned above, your search history impacts which results you are shown. You don’t have the same search history on your desktop at work as you do on your iPhone, and therefore the results will be different.

What is the difference between SEO and PPC?

SEO is a service which aims to build authority and propel your site in organic search listings. Pay-per-click is an advertising product which places your site at the very top of the results page, in the paid results section, at a set cost per click.

Technical SEO Questions

How long does SEO take?

The time it takes to establish rankings is dependent on a few factors.
1: How competitive the industry or keywords are
2: Whether the site has been penalised previously
3: Whether there has been any prior optimisation performed

Do Google Maps results count toward my SEO rankings?

Yes. An optimised Google Maps listing is a very important part of an SEO campaign. As maps listings are a part of the organic results listed on page one, they are a very effective way of pulling people through to your site and building page one rankings. As part of your SEO campaign, we optimise both organic search results and your Google Maps results to bring you the most traffic possible.

Should I invest in SEO or PPC?

It depends on your business. Many clients choose to support a growing SEO campaign with a small PPC spend, allowing them to buy traffic while their organic rankings grow. The choice to invest in SEO or PPC also depends on your industry, business model, and level of competition. Generally SEO is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.

Why do my rankings fluctuate?

Google is constantly updating their algorithm to fight poor quality and over-optimised sites. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selection of websites. An effective SEO campaign will answer to these fluctuations, safe-guarding your site from penalties and dramatic ranking drops.

How will a Google Update affect my business and website?

When an update is rolled out, Google will penalise sites that do not adhere to the new adjustment. Low quality links leading to your site and pages with over-optimised content are two common mistakes that can see a site penalised by Google. Penalties work against your site and its ability to rank.

How long does it take to get indexed by Google?

In the past, businesses had to submit their site to search engines or wait until Google organically found them. Now, we have many ways to ensure Google notices you more quickly. If you haven’t been indexed at all, WME can help.

What are inbound links? Are they important?

Inbound links are links from other sites to your website. Quality inbound links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet relating to your business and linking back to it, the more relevant your site becomes in the eyes of search engine bots.

Hiring an SEO Company

How long does SEO take?

The time it takes to establish rankings is dependent on a few factors.
1: How competitive the industry or keywords are
2: Whether the site has been penalised previously
3: Whether there has been any prior optimisation performed

Do Google Maps results count toward my SEO rankings?

Yes. An optimised Google Maps listing is a very important part of an SEO campaign. As maps listings are a part of the organic results listed on page one, they are a very effective way of pulling people through to your site and building page one rankings. As part of your SEO campaign, we optimise both organic search results and your Google Maps results to bring you the most traffic possible.

Should I invest in SEO or PPC?

It depends on your business. Many clients choose to support a growing SEO campaign with a small PPC spend, allowing them to buy traffic while their organic rankings grow. The choice to invest in SEO or PPC also depends on your industry, business model, and level of competition. Generally SEO is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.

Why do my rankings fluctuate?

Google is constantly updating their algorithm to fight poor quality and over-optimised sites. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selection of websites. An effective SEO campaign will answer to these fluctuations, safe-guarding your site from penalties and dramatic ranking drops.

How will a Google Update affect my business and website?

When an update is rolled out, Google will penalise sites that do not adhere to the new adjustment. Low quality links leading to your site and pages with over-optimised content are two common mistakes that can see a site penalised by Google. Penalties work against your site and its ability to rank.

How long does it take to get indexed by Google?

In the past, businesses had to submit their site to search engines or wait until Google organically found them. Now, we have many ways to ensure Google notices you more quickly. If you haven’t been indexed at all, WME can help.

What are inbound links? Are they important?

Inbound links are links from other sites to your website. Quality inbound links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet relating to your business and linking back to it, the more relevant your site becomes in the eyes of search engine bots.

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